What we can learn: Any charity can learn a lot from how Black Minds Matter make their milestones so celebratory, motivational and tangible to supporters – for example celebrating hitting 750 funded courses of therapy.īloody Good Period provides free menstrual products for people who need them. Collaborations with Black artists and vividly designed posts give their campaign serious kudos and cut-through. Their Instagram content is distinct, bold and visionary – with a mixture of self-care tips, inspiring interviews, and facts and stats on mental health in the community. This impressive initiative connects Black people with free therapy and works to destigmatise mental health for Black people in the UK. We gave our team the impossible task of highlighting just a few of the creative, timely and impactful digital campaigns that have stood out to them this year – read on to see what they picked. With “IRL” fundraising efforts paused, organisations raced to bring fundraising and campaigns completely online, and find new ways to cut through an unusually crowded digital landscape. After one hell of a year, digital mobilisation has shot up the list of priorities for many charities and progressive organisations.

Best digital activations 2020